DMA Directo Council Honors John J. Cain and People En Espanol


April 4, 2005 – The Direct Marketing Association’s (The DMA) Directo Council today honored John J. Cain, associate director for fundraising, Priests of Sacred Heart, with its 2005 Hispanic Direct Marketing Professional of the Year Award, and People en Español magazine with the 2005 Excellence in Hispanic Direct Marketing Corporate Award.
 Both awards were presented during a luncheon at the Council’s 12th Annual Directo Days Conference at the Marriott Marquis in NYC.
 
2005 Hispanic Direct Marketing Professional of the Year Award:  John J. Cain, PhD
 
John Cain, who has earned advanced degrees in theology, philosophy, and business, joined the development office of the Priests of the Sacred Heart in 1986, and currently serves as associate director for fundraising.  Previously Cain was the academic dean and vice president of the Sacred Heart School of Theology, and taught philosophy and ethics at the undergraduate and graduate levels. 
 
A member of the board of directors of the National Federation of Nonprofits (NFN) from 1992 until its merger with the DMA Non-Profit Council in 2000, Cain served as chair and president of NFN for four terms.  He currently serves as the NCDC representative on the Board of the American Charities for Reasonable Fundraising Regulation, and is its president.
 
DMA 2005 Excellence in Hispanic Direct Marketing Corporate Award:  People en Español
 
People en Español is the leading Spanish-language monthly magazine in the US, with an average paid circulation of 454,000.  Its mission is to deliver stories that entertain and inspire readers, as well as provide information that enriches their lives. 
 
The magazine launched in 1998 and has since then more than doubled its rate base guarantee to 450,000 paid circulation per month.  Today, the title reaches more than 4.2 million readers each month with original content about Hispanic celebrities, human interest, fashion, and beauty.  The product leads its competitive set at the newsstand and enjoys paid circulation in all 50 states, plus Puerto Rico, Canada, and Mexico.  People en Español targets consumers by region and ethnicity across direct-to-consumer channels including direct mail, inserts, and television, and uses Spanish-language efforts in all of its acquisition, collection, and retention programs. 
 
Most recently, the magazine forged impressive partnerships with other market leaders including Lexicon and Telemundo, and created a powerful online alliance with AOL Latino.  People en Español and its parent company, Time Inc., are also committed to hiring, developing, and promoting a diverse workforce at all levels of the organization and across functional areas including editorial, sales, marketing, and customer service representatives.
 
People en Español continues to earn numerous accolades and recognition in the marketplace.  In 2004 and 2005, the magazine topped Adweek’s much-anticipated HOT List, earning a leading spot on the “10 Under 50” list.  In 2004, People en Español received a GLADD award for “Outstanding Spanish-Language Magazine Article.”