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People en Espanol 2005 Hispanic Opinion Tracker, July 23, 2005

Hispanic Ad - People en Español releases their findings from the fourth wave of its comprehensive research study-the Hispanic Opinion Tracker (HOT). "The results from HOT 2005 undeniably report that Spanish-language is very much alive among US Hispanics." says Jackie Hernández-Fallous, Publisher of People en Español.

For the first time-ever, the HOT study took a deeper dive into category specific consumer behaviors highlighting top advertising industries including beauty, retail, fashion, automotive, food and health. Visit Hispanic Ad

Hispanics are Purchasing at a Higher Rate than the General Population (GenPop):

Hispanics Have a Passion for Shopping, Sampling & Special Advertising Units:

Hispanics See Celebrities as Key Influencers:

Hispanics are Viewing Health Issues More Seriously than Ever: